How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan

碩士 === 銘傳大學 === 國際企業學系碩士班 === 92 === Counterfeiting is a serious problem to corporation executives, and it is important for corporation managers to set up an effective strategy against product counterfeiting. Most of the existing studies are either focusing on customers’ reactions of counterfeiting...

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Bibliographic Details
Main Authors:	Chang, Sheng, Hsiung, 張勝雄
Other Authors:	Chiu Hung-Chang
Format:	Others
Language:	en_US
Published:	2004
Online Access:	http://ndltd.ncl.edu.tw/handle/yyn4j5

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spelling	ndltd-TW-092MCU003210132018-04-27T04:28:41Z http://ndltd.ncl.edu.tw/handle/yyn4j5 How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan 奢侈品牌對防止顧客購買仿冒品之研究:以台灣消費者為例 Chang, Sheng, Hsiung 張勝雄碩士銘傳大學國際企業學系碩士班 92 Counterfeiting is a serious problem to corporation executives, and it is important for corporation managers to set up an effective strategy against product counterfeiting. Most of the existing studies are either focusing on customers’ reactions of counterfeiting (demand side) or studying the strategies of the companies (supply side). The results of this study indicate: (1) corporations’ protection strategies against counterfeiting influence customers’ perceptions of utilitarian and hedonic value, and (2) these protections strategies further influence customers’ loyalties. Chiu Hung-Chang Lee Wen-Ruey 丘宏昌李文瑞 2004 學位論文 ; thesis 48 en_US
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
description	碩士 === 銘傳大學 === 國際企業學系碩士班 === 92 === Counterfeiting is a serious problem to corporation executives, and it is important for corporation managers to set up an effective strategy against product counterfeiting. Most of the existing studies are either focusing on customers’ reactions of counterfeiting (demand side) or studying the strategies of the companies (supply side). The results of this study indicate: (1) corporations’ protection strategies against counterfeiting influence customers’ perceptions of utilitarian and hedonic value, and (2) these protections strategies further influence customers’ loyalties.
author2	Chiu Hung-Chang
author_facet	Chiu Hung-Chang Chang, Sheng, Hsiung 張勝雄
author	Chang, Sheng, Hsiung 張勝雄
spellingShingle	Chang, Sheng, Hsiung 張勝雄 How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan
author_sort	Chang, Sheng, Hsiung
title	How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan
title_short	How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan
title_full	How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan
title_fullStr	How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan
title_full_unstemmed	How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan
title_sort	how do luxury brands retain customer loyalty from purchasing counterfeits? an empirical study in taiwan
publishDate	2004
url	http://ndltd.ncl.edu.tw/handle/yyn4j5
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How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan

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