How Do Luxury Brands Retain Customer Loyalty from Purchasing counterfeits? An Empirical Study in Taiwan
碩士 === 銘傳大學 === 國際企業學系碩士班 === 92 === Counterfeiting is a serious problem to corporation executives, and it is important for corporation managers to set up an effective strategy against product counterfeiting. Most of the existing studies are either focusing on customers’ reactions of counterfeiting...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yyn4j5 |