作者未提供
碩士 === 銘傳大學 === 管理科學研究所 === 92 === As the cellular phone market was opened in 1997, the market is more and more competitive. The companies all provide price discount to extend their market share. However, how do their promotions affect consumers? Several studies have examined that reference prices e...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ggze4d |