大陸台商當地化經營之研究-以大上海地區為例

• Main Author: 黃凱政
• Other Authors: 耿曙
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/22506115749278337373

碩士 === 國立政治大學 === 東亞研究所 === 92 === This thesis studies the progresses of localization in the Taiwanese businesses in Great Shanghai. It aims to make sense this process in a larger context of economic integration across the Strait and market competition around the world. Based on the findings, it is the economic forces, might be understood as factor price equalization or regional comparative advantages, that play the key role in bringing about the localization of these Taiwanese enterprises. Under the pressures to compete on global market and also to reap regional advantages, these Taiwanese enterprises are forces to give up their earlier import-processing-export pattern to produce from Chinese raw materials, for the Chinese market, and under the management of Chinese cadres. The empirical study of the thesis is based on two field trips in greater Shanghai, i.e., the Shanghai city, plus two other county —level cities, Wujiang and Kunshan. During the two-month field research, the author combines in-depth interviewing and semi-structured questionnaire on more than 100 Taiwanese entrepreneurs, with the result of 30 full-length transcripts and 85 questionnaires. The empirical data suggest that most Taiwanese entrepreneurs not just recognize the necessity of localization but also enjoy the profits brought by the advancements of localization. There is but one exception: localization can hardly go beyond the limit of personal trust. Thus, when deep trust is involved─say, managing financial matters─the principle of localization will be compromised.