The Impact of Interorganizational Interaction, Relationship Quality, Market Orientation, Perceived IMC Agency’s Market Orientation on IMC Performance
碩士 === 國立中興大學 === 企業管理學系研究所 === 92 === For recent years, integrated marketing communication (IMC) is an integrated perspective about marketing and communication. In relationship and organization theory, corporation can interact with stakeholders to maintain relation, and it should survey matched or...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96301709647521069121 |