Conjoint Analysis Applied in the Optimal Product Mixes of Market Segmentation Using Mobile Phone Design as an Example
碩士 === 國立成功大學 === 統計學系碩博士班 === 92 === Only next to Luxemburg in cell phone penetration rate in Taiwan ranks the world the second, at the present time on the market the choice of the cell phone product has thousand kinds, but have what kind of term, can let cell phone product outshone others in bou...
Main Authors: | Min-Xiu Lian, 連敏秀 |
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Other Authors: | Chung-Cheng Wu |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/rf73g9 |
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