A Case study of AUO Company
碩士 === 國立交通大學 === 科技管理研究所 === 92 === The TFT-LCD industry is growing at a faster pace than the PC and the semiconductor industries in Taiwan in recent years. With agreements of technology transfer from Japanese technology companies, Taiwan’s TFT-LCD manufacturers invested huge amount of capital to e...
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ndltd-TW-092NCTU52300012015-10-13T13:04:21Z http://ndltd.ncl.edu.tw/handle/21670878271771537739 A Case study of AUO Company 友達光電之個案研究 Hao Hsi Wu 吳皓熙 碩士 國立交通大學 科技管理研究所 92 The TFT-LCD industry is growing at a faster pace than the PC and the semiconductor industries in Taiwan in recent years. With agreements of technology transfer from Japanese technology companies, Taiwan’s TFT-LCD manufacturers invested huge amount of capital to expand production capacities in order to compete against Korean manufacturers such as Samsung. The competition in both domestic and international markets is becoming fiercer than ever. In late 2002, the successful launch of AU’s fifth generation plant enhanced Taiwan’s competitiveness in the global TFT-LCD industry. This implied that the research and development of display technologies is important to satisfy the demands of customers. AU, the leading company in Taiwan’s TFT-LCD industry, tried to sustain its competitive advantages and market leading position by capacity expansion, cost reduction, strategic alliance with key component suppliers, market expansion, R&D personnel training, and new product developments. This thesis studied the characteristics of the TFT-LCD industry and described the current competition and future trends of global TFT-LCD market. The strengths, opportunities and the competitive strategies of the merger of ADT and Unipac into AU were analyzed. Hsiao Cheng Yu 虞孝成 2004 學位論文 ; thesis 107 zh-TW |
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碩士 === 國立交通大學 === 科技管理研究所 === 92 === The TFT-LCD industry is growing at a faster pace than the PC and the semiconductor industries in Taiwan in recent years. With agreements of technology transfer from Japanese technology companies, Taiwan’s TFT-LCD manufacturers invested huge amount of capital to expand production capacities in order to compete against Korean manufacturers such as Samsung. The competition in both domestic and international markets is becoming fiercer than ever.
In late 2002, the successful launch of AU’s fifth generation plant enhanced Taiwan’s competitiveness in the global TFT-LCD industry. This implied that the research and development of display technologies is important to satisfy the demands of customers. AU, the leading company in Taiwan’s TFT-LCD industry, tried to sustain its competitive advantages and market leading position by capacity expansion, cost reduction, strategic alliance with key component suppliers, market expansion, R&D personnel training, and new product developments.
This thesis studied the characteristics of the TFT-LCD industry and described the current competition and future trends of global TFT-LCD market. The strengths, opportunities and the competitive strategies of the merger of ADT and Unipac into AU were analyzed.
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Hsiao Cheng Yu |
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Hsiao Cheng Yu Hao Hsi Wu 吳皓熙 |
author |
Hao Hsi Wu 吳皓熙 |
spellingShingle |
Hao Hsi Wu 吳皓熙 A Case study of AUO Company |
author_sort |
Hao Hsi Wu |
title |
A Case study of AUO Company |
title_short |
A Case study of AUO Company |
title_full |
A Case study of AUO Company |
title_fullStr |
A Case study of AUO Company |
title_full_unstemmed |
A Case study of AUO Company |
title_sort |
case study of auo company |
publishDate |
2004 |
url |
http://ndltd.ncl.edu.tw/handle/21670878271771537739 |
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