A Case study of AUO Company

• Main Authors: Hao Hsi Wu, 吳皓熙
• Other Authors: Hsiao Cheng Yu
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/21670878271771537739

碩士 === 國立交通大學 === 科技管理研究所 === 92 === The TFT-LCD industry is growing at a faster pace than the PC and the semiconductor industries in Taiwan in recent years. With agreements of technology transfer from Japanese technology companies, Taiwan’s TFT-LCD manufacturers invested huge amount of capital to expand production capacities in order to compete against Korean manufacturers such as Samsung. The competition in both domestic and international markets is becoming fiercer than ever. In late 2002, the successful launch of AU’s fifth generation plant enhanced Taiwan’s competitiveness in the global TFT-LCD industry. This implied that the research and development of display technologies is important to satisfy the demands of customers. AU, the leading company in Taiwan’s TFT-LCD industry, tried to sustain its competitive advantages and market leading position by capacity expansion, cost reduction, strategic alliance with key component suppliers, market expansion, R&D personnel training, and new product developments. This thesis studied the characteristics of the TFT-LCD industry and described the current competition and future trends of global TFT-LCD market. The strengths, opportunities and the competitive strategies of the merger of ADT and Unipac into AU were analyzed.