| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 92 === In the past, Taiwan’s competitive advantages have been its low cost and efficient manufacturing. However, these advantages can not sustain facing the emergence of competition from China and other countries with even lower costs.
This study started with analyzing the opportunities, threats, strengths, weaknesses and competitive strategies of Taiwan’s information industry. After reviewed the key success factors of other industries from the literatures, we sent out a questionnaire of a list of 54 success factors to 45 start-up companies in Taiwan’s information industry. We used Factor Analysis to analyze 27 survey responses. Six major factors can be aggregated out of the 18 factors in the opportunities and threats category. Four major factors can be aggregated out of the 18 factors in the strengths and weaknesses category. And four major factors can be aggregated out of the 18 factors in the competitive strategy category.
The findings of these KSFs were verified with four entrepreneurs in the information industry. Start-up companies in information hardware don’t have difficulty in getting capital. They emphasized the importance of getting products type-approved in order to be marketable. Start-up companies in information software don’t have difficulty in getting capital either because they don’t need much. They emphasized the importance of management and marketing in order to get their software products sold in the market. Start-up companies in communications and networking stressed the importance of mastering the latest communications technologies adopted worldwide.
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