| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 92 === The article based on the view of Co-opetition and profit patterns. I try to discuss the dynamic and strategy between PC CPU and Chipset manufaturers. I give six of advices to Taiwan’s chipset corporation after I analyzed these industries. Base on the history of chipset, the dynamic fell into four successive phases and I discuss them by the structure of Players, Added values, Rules, Tactics and Scope. In the beginning, the CPU corporations co-work with the chipset corporations to build up the PC business most. For the profit maximum and strengthening the weak link, the CPU corporations start entering the chipset market. The chipset corporations start to integrate the value chain. At this study, I found it is positive at PC CPU and chipset corporations when they are in the co-copetition situation. PC CPU manufacturers push PC product upgrade with higher specification by CU makers’ plenty R&D and marketing resource and for prevent the third CPU resource entrys the CPU market Intel and AMD release a lot of value CPU product to the PC market. By the way, PC market was expanded. Under the pressure of the CPU manufactures, chipset corporations designed a series of high performance or niche chipset such can avoid the market-planning mistake at PC CPU maker side. Being the co-opetition between the PC CPU and chipset industry the beneficiary is customer.
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