Using Sun-Wu Art of War to Increase Global Market Penetration of Taiwan’s Communications Components Industry
碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 92 === There have been discussions of applying Sun-Tze War Strategy on Corporate management. This thesis attempted to extend it to industry development. The overall trains of strategic planning and decision logic was followed rather than converting the lessons i...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70351878469694180005 |
| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 92 === There have been discussions of applying Sun-Tze War Strategy on Corporate management. This thesis attempted to extend it to industry development. The overall trains of strategic planning and decision logic was followed rather than converting the lessons in each of the thirteen chapters in the book.
The key components of mobile phones were the subject of this study. The strengths and weaknesses of Taiwan’s key component industry in the global supply-chain of multinational mobile phone giants were discussed. Understanding the buyers’ strategies and needs, then the suppliers’ positioning in the global market and the long- and short-term plans can be constructed.
The government can organize Taiwanese manufacturers’ capabilities and products and make it easy accessed by the sourcing and purchasing offices of buyers. The government can also facilitate communication between major mobile phone manufacturers and domestic key component suppliers in an attempt to plan ahead and even design-in Taiwanese key components in next generation mobile phones.
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