A Study On the relationship between Newspapers Competition and Content Diversity in Taiwan's Newspapers Industry

• Main Authors: Chen-Yi Lee, 李貞怡
• Other Authors: Shu-Chu Li
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/3ydggp

碩士 === 國立交通大學 === 傳播研究所 === 92 === With the lift of Taiwan’s martial law in 1988, newspaper industry in Taiwan faces three types of competition in the past decade; first of all, the legalization of cable television in 1993 brings more than five 24-hour news channels to the market, which causes lots of people to use television instead of newspapers for news. Secondly, the emergence of electronic newspapers also changes the reading habits of the public, which threatens the advertising income of the newspaper industry in Taiwan. Thirdly, the Hong-Kong based newspaper, the Apple Daily, has begun its operation in Taiwan’s market since June of 2003, which directly alters the market structure of Taiwan’s newspaper industry. Using industrial organization theory as the theoretical framework, this study attempts to understand the relationship between market competition and content diversity in Taiwan’s newspaper industry. The method of content analysis was adopted to investigate how content diversity of newspapers varies with the three types of competition mentioned above. The detailed findings are discussed in the thesis.