An Empirical Study of Business Strategies for Taiwan's IC Foundries in China

• Main Authors: Shao-Yen Ku, 古紹延
• Other Authors: Po-Young Chu
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/64136140173574350332

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 92 === The semiconductor market share in China is estimated about 13% of the worldwide in 2005 and China will be the second largest market in 2010. Facing such enormous demand in China, it is a challenge for Taiwan IC foundries to play the key roles with limited resources and under dynamic environment. The object of this thesis is to focus on the IC foundry strategies in China. The approach of questionnaire is adopted to investigate what key elements while IDM companies or IC design companies select an IC foundry for production in addition to SWOT analyses. The Analytic Hierarchy Process (AHP) is the method integrated into all questionnaires. By integrating these studies, the goal of this thesis is to provide a business model for Taiwanness foundries investing in China. The findings of this study are as follow: 1. IC foundries should realize that the key elements are different for IDM or fabless companies to choose a foundry house. IDM’s emphasize the professional morality and integrity, but IC design houses will be attracted by the price and product quality. 2. China IC foundries would improve the technical capability by transferring the advanced technology from IDM companies. However, the bundling of strategic alliance limits the source of customers as well. 3. Taiwan’s foundry players are better than China’s counterparts in term of most performance indices except for price. 4. The growth rate of China semiconductor market and the tax negotiation between America and China should be taken into account to formulate viable and dynamic strategies.