Collaborative Strategic of Taiwan Farmers' Association in Leisure-Farming Business - A Case Study of Hsin-Chu County Farmers' Association

• Main Authors: Simon Lin, 林炳祥
• Other Authors: Prof. Po-Young Chu
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/27142520900544239054

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 92 === There are numerous business opportunities for the Leisure-farming Tourism. Many start-ups have involved in this business venture as well as the originated agriculture organizations. Government policy has always encouraged local farmer to start with 5-20 persons to form a squad focusing on vacationing farm. Although there were few successful cases, but in general the vacationing farm proved to be an unsuccessful business model. Most of them were e mid size, lack of professional staff, immature product line and poor marketing channel. All the factors have resulted in an unsatisfied business performance. Leisure-farming industries include related produce, sightseeing, healthy leisure, culture learning, and environmental experiencing. Their growth relies on the management might of proprietors such as business planning, resources sharing. The current situation was in fact a good example of poor cooperation, which prevents the industry from moving forward. Leisure-farming industries should try to forge an alliance, which will be a key factor toward success. Alliance proved to be a powerful organization to integrate the members to run business, those united activities includes advertising, instructional training, sales promotion, accommodation arrangement, travel scheduling, resources allocation, facilities management, travel complication mediating, security management, public relation, and other related issues. Hsin-Chu County farmers’ association has played a very important role of collaborating with local farmers’ squads, vacationing farms, guesthouses and restaurants since 2003. The research proposes a platform business model by integrating a web portal, said TiTo, and physical resources to provide leisure-farming consumers total solutions.