An Empirical Study of the Growth Strategies of Taiwanese Small to Middle Size IC Design Companies

• Main Authors: Wei-Yuan Wu, 巫維元
• Other Authors: Po-Young Chu
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/67619009615725858325

碩士 === 國立交通大學 === 管理學院碩士在職專班國際經貿組 === 92 === With the significant growth in IT industry in the past ten years, the capability in semiconductor production, manufacturing and design have been constructed more and more deeply and strongly. If we review the revenue in IC design industry, Taiwan is leading the second place in the world, right behind the United States of America. In addition, with the rebound of economic situation, emerge of the new applications of telecom and consumer electronics, and the highly horizontal integration of semiconductor industry, the IC design industry is occupying bigger and bigger pie in Taiwan semi-conductor industry. Up to today, there exist more than three hundreds IC design houses in Taiwan, and most among them are just start-ups. In today’s market place, these IC design houses are encountering pressure from the suppliers and customers, as well as the good price strategy applied in many other international giant IC design houses, not to mention the booming in Mainland. A very critical point in their operating strategy is whether they can create their competitive advantages, adjust to the best position, and tune out an appropriate strategy to seize every opportunity. The study is aiming to discuss the growth strategies in Taiwan’s small to middle size corporations and has analyzed the following guidelines for the reference of Taiwan small to middle size IC design houses. Market & Customer Perspective l Choose a niche and scalable market, and focus on it l Approach key account, and focus on it Technology & Product Perspective l With the best team effort in competing with the general one from competitors l Flexibility (Customization service) Integration Perspective l Provide a total solution l Solidify company reputation l Lower the operation cost and risk