The Analysis of Supply Chain Coordination Efficiency between Subsidy Strategy and Returning Strategy in E-Marketplace

• Main Authors: Wu Chia-yi, 吳家儀
• Other Authors: Chen Shieh-liang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/61386504933623369029

碩士 === 國立彰化師範大學 === 商業教育學系 === 92 === E-Marketplace is adopted extensively, and can improve the efficiency of purchasing process. However, E-marketplace faced a “storm” in 2001, and many E-marketplaces did not operate well so they quitted the market. Some scholars figure out the reason of inefficient, they find that if suppliers have no intention to join E-marketplace, buyers would not join because they are not able to get the benefit of auction. We consider using subsidy strategy and returning strategy to coordinate supply chain. We find that these two strategies can improve the situation of “double marginalization”. There are more suppliers join E-marketplace, and the buyer gains more profit. The subsidy strategy is better than returning strategy in profit improving.