The Purchase Intension of Shopping at Internet Bookstores and Marketing Strategy – A Case Study of College Students in Central Taiwan
碩士 === 國立彰化師範大學 === 會計學系 === 92 === Abstract The marketing activities and conceptions are changing along with time evolution. The flourishing development of internet also affects our marketing management, decision making, and commercial design. It really brings great impact to business management...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26517342783939045723 |