The Effect of the Government's Policy Propaganda via the Internet: The Instance of Center for Economic Deregulation and Innovation

• Main Authors: Ming-hsuan Wei, 魏銘萱
• Other Authors: Song-zan Chiou Wei
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/04226159422374675179

碩士 === 南華大學 === 傳播管理學研究所 === 92 === 　　The Internet has become more and more popular with its characters of interactive　communications and also provides the governmental organizations with a great opportunity to improve their communication with the common people. 　 　　This research selects the Center for Economic Deregulation and Innovation（CEDI）as a sample institute, and use a questionnaire, developed by Parasuraman, Zeithaml and Berry, to explore how effectively this center executes their policy propaganda via the Internet. 　 　　The findings in this research are summarized as follow. The center’s policy propaganda in their web site belongs to one-way communication while their e-news belongs to interactive communication. The receiver’s level of satisfaction about the center’s e-news is high, but the level of recall about the topic of the e-news is just normal. The receiver’s personal characters have significant relations with the level of satisfaction, the recall of the topic, the reading ratio and the level of e-news requirement. This research also finds four dimensions for evaluating the service quality of electronic newspaper.