| Summary: | 碩士 === 南華大學 === 傳播管理學研究所 === 92 === This research seeks to discuss the influential factors on impulsive buying behavior, then identify the determinants of consumer impulsive buying behavior through a survey.
Using the past literature as conceptual frames, we established a six category scale that may influence consumer impulsive buying behavior, including stimulation level offered by sellers and shopping environment, the traits of products, the advertisement and activity of product’s, consumer’s impulsivity traits, situational factors when buying, and consuming ways. Most factors are found to be significantly associated with impulsive buying behavior while demographic variables exert no significant effect.
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