The Determinants of Consumer Impulsive Buying Behavior
碩士 === 南華大學 === 傳播管理學研究所 === 92 === This research seeks to discuss the influential factors on impulsive buying behavior, then identify the determinants of consumer impulsive buying behavior through a survey. Using the past literature as conceptual frames, we established a six category scale th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16512233757191035285 |