| Summary: | 碩士 === 南華大學 === 出版事業管理研究所 === 92 === In order to understand readers’ opinions towards the service quality of Buddhist book publication, this research takes PZB as the theoretical basis and designs a questionnaire about the service quality of Buddhist book publication, and then visits the worshippers of temples, Buddhist monks and nuns, and bookstore staff who are the sampling targets to fill out the questionnaire, and finally uses the statistical package of SPSS to analyze the questionnaire data. This research takes multivariate analytic Quantification Theory (Type 1) as the analytic method to find out a forecast model for the service quality of Buddhist book publication, and make a statistical inspection on the differential distinctiveness of the satisfaction mean of various constructs.
The research results are as follows:
1. Readers have the medium-high satisfaction of the service quality of Buddhist book publication (the mean of GAP5 is 3.6002). It is known that although the readers of South Taiwan currently give positive affirmation to the service quality of Buddhist book publication, they still have high expectation from the publishers, and hope the service quality to be further promoted.
2. It is found that the mean of GAP4 (external communication distance of the service of Buddhist book publication) is the highest, and then the means of GAP2 (specifications distance of the service of Buddhist book publication) and GAP 3 (transmission distance of the service of Buddhist book publication) come next, and the mean of GAP1 (cognitive distance of the managers of Buddhist book publication) is the lowest.
3. Focusing on the analysis of the personal basic variables of readers, it is known that there is a distinctive difference of the service quality of Buddhist book publication existing in the seven variables listed out, including “sex, age, marital status, education standard, income, occupation, period of time of contact with Buddhist knowledge,” etc.
4. By using multivariate analytic Quantification Theory (Type 1) as the analytic method, GAP5 as the dependent variable, and GAP1~GAP4 as the independent variables, the scores of various categories are obtained. As a result, “a forecast model for the service quality of Buddhist book publication” is developed as follows:
GAP5 ＝ 3.6+0.0016 X11-0.0084 X12－0.0079 X21＋0.3753 X22＋
0.0714 X31-0.1386 X32+0.0388 X41＋0.1088 X42
5. By using multivariate analytic Quantification Theory (Type 1), it is known that the most important distance item affecting the service quality of Buddhist book publication is GAP2.
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