| Summary: | 碩士 === 國立高雄第一科技大學 === 金融營運所 === 92 === The economic development of Taiwan has fostered rigorous competition in the financial sector. Revisions in the financial regulation trigger further innovation and reformation in the banking business. Various financial institutions have made every effort to enhance their capability, grasp market channels, and try to dominate the market. Credit cards, consumption loans, mortgages, car loans, and cash card are the most lucrative businesses for banks.
However, fierce competition has reduced profits from these items. As a result, to sustain growth numerous banks try another market: Wealth management. This paper explores the economic background of wealth management of commercial banks, its operating environment, market analysis/segregation, and the factors leading to its success.
|
|---|
