Managerial Strategies of the Commercial Banking with the Financial Holding Tide─The International Commercial Bank of China as an Example
碩士 === 國立高雄第一科技大學 === 金融營運所 === 92 === Abstract The implementation of financial holding company laws, at the end of 2001, has deeply influenced the managerial manners of local commercial banks. This research is trying to discuss what kinds of managerial strategies The International Commercial Ba...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/38890373743246069930 |
id |
ndltd-TW-092NKIT5667064 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-092NKIT56670642015-10-13T15:01:27Z http://ndltd.ncl.edu.tw/handle/38890373743246069930 Managerial Strategies of the Commercial Banking with the Financial Holding Tide─The International Commercial Bank of China as an Example 金控風潮下商業銀行經營策略之研究─以中國國際商業銀行為例 Yung-chao Liao 廖永兆 碩士 國立高雄第一科技大學 金融營運所 92 Abstract The implementation of financial holding company laws, at the end of 2001, has deeply influenced the managerial manners of local commercial banks. This research is trying to discuss what kinds of managerial strategies The International Commercial Bank of China should adopt to keep up its past excellent operation efficiency and to become the core subsidiary of Mega Financial Holding Company. It is found that The International Commercial Bank of China has the following strategies: 1. Expanding current leading advantage in corporate banking. 2. Increase the marketing planning ability and product creativity of consumer banking. 3. Implant “Customer Relationship Management Information System” to upgrade banking service quality. 4. Perform cross-marketing and professional participation policy to become the center of Mega Financial Holding Company. 5. Fulfill organization-rebuilding strategy to make up the shortage of human resource. 6. Intensify risk management to increase the shareholder value. Jan-chung Wang 王健聰 2003 學位論文 ; thesis 89 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立高雄第一科技大學 === 金融營運所 === 92 === Abstract
The implementation of financial holding company laws, at the end of 2001, has deeply influenced the managerial manners of local commercial banks. This research is trying to discuss what kinds of managerial strategies The International Commercial Bank of China should adopt to keep up its past excellent operation efficiency and to become the core subsidiary of Mega Financial Holding Company.
It is found that The International Commercial Bank of China has the following strategies:
1. Expanding current leading advantage in corporate banking.
2. Increase the marketing planning ability and product creativity of consumer banking.
3. Implant “Customer Relationship Management Information System” to upgrade banking service quality.
4. Perform cross-marketing and professional participation policy to become the center of Mega Financial Holding Company.
5. Fulfill organization-rebuilding strategy to make up the shortage of human resource.
6. Intensify risk management to increase the shareholder value.
|
author2 |
Jan-chung Wang |
author_facet |
Jan-chung Wang Yung-chao Liao 廖永兆 |
author |
Yung-chao Liao 廖永兆 |
spellingShingle |
Yung-chao Liao 廖永兆 Managerial Strategies of the Commercial Banking with the Financial Holding Tide─The International Commercial Bank of China as an Example |
author_sort |
Yung-chao Liao |
title |
Managerial Strategies of the Commercial Banking with the Financial Holding Tide─The International Commercial Bank of China as an Example |
title_short |
Managerial Strategies of the Commercial Banking with the Financial Holding Tide─The International Commercial Bank of China as an Example |
title_full |
Managerial Strategies of the Commercial Banking with the Financial Holding Tide─The International Commercial Bank of China as an Example |
title_fullStr |
Managerial Strategies of the Commercial Banking with the Financial Holding Tide─The International Commercial Bank of China as an Example |
title_full_unstemmed |
Managerial Strategies of the Commercial Banking with the Financial Holding Tide─The International Commercial Bank of China as an Example |
title_sort |
managerial strategies of the commercial banking with the financial holding tide─the international commercial bank of china as an example |
publishDate |
2003 |
url |
http://ndltd.ncl.edu.tw/handle/38890373743246069930 |
work_keys_str_mv |
AT yungchaoliao managerialstrategiesofthecommercialbankingwiththefinancialholdingtidetheinternationalcommercialbankofchinaasanexample AT liàoyǒngzhào managerialstrategiesofthecommercialbankingwiththefinancialholdingtidetheinternationalcommercialbankofchinaasanexample AT yungchaoliao jīnkòngfēngcháoxiàshāngyèyínxíngjīngyíngcèlüèzhīyánjiūyǐzhōngguóguójìshāngyèyínxíngwèilì AT liàoyǒngzhào jīnkòngfēngcháoxiàshāngyèyínxíngjīngyíngcèlüèzhīyánjiūyǐzhōngguóguójìshāngyèyínxíngwèilì |
_version_ |
1717761129118171136 |