| Summary: | 碩士 === 國立高雄第一科技大學 === 運輸倉儲營運所 === 92 === Abstract
Under the prevalence of supply chain management, the successful logistics management performance is very important to enterprises. This study is to analyze the difference under enterprises are categorized as: Original Band Manufacturing (OBM) and Original Equipment/Design Manufacturing (OEM/ODM), and split the industries into hi-tech and traditional industry, how they perform with under these different scenarios? It includes:
1.Per four issues, has there any difference exists between OBM vs. OEM/ODM? The four issues are： evaluation of Brand Risk Management, the capability of OEM/ODM manufacturers, the ability of international marketing and sales, and the partnershipsof suppliers and customers. And on the aspect of supplier selection, has difference exists in different business types of OBM and OEM/ODM?
2. Under the category of hi-tech and traditional industries, has there any differences exists between four issues of Business management? And as for supplier selection, has difference exists in different category of hi-tech and traditional industries?
The finsings of this reseach are as follows:
(1) Hi-tech industries look more highly on the aspect of Brand management risk and ability of international marketing and sales than the traditional industries.
(2) There is no significant difference between hi-tech and traditional industries on the aspect of supplier selection.
(3) For the priority of capability of OEM manufacturers, the sequence is OBM enterprises look more highly on than both more than OEM/ODM.
(4) There is no conspicuous difference between OBM vs. OEM on the aspect of supplier selection.
(5) There are positive correlations of the aspects of the capability of OEM/ODM manufacturers and partnership.
Keywords: OEM/ODM、OBM、Supplier selection、Partnership、Risk of Brand Management.
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