| Summary: | 碩士 === 國立高雄第一科技大學 === 運輸倉儲營運所 === 92 === The purpose of this paper is to investigate the recognition and influence of e-Marketplace to competitive strategy and management content. First, examine and understand the real situation of implementing e-Marketplace. Second, realize the differences of competitive strategy carried out by e-Marketplace enterprises. Third, find out the different recognitions in the e-Marketplace management content. Fourth, analyses the related factors within many levels between competitive strategy and management content. Fifth, provide useful proposals to e-Marketplace management according to the research into the results of the implementation of e-Marketplace. By surveying the types of e-Marketplace (Purchase type, Distribution type, Neutral type) , market forms (Vertical market、Horizontal market) and the capital of enterprise variations, the paper gives a full knowledge of competitive strategy and management content. The results to investigation: e-Marketplace enterprises know much about competitive strategy and management content; however they are not quite certain about the integration of logistical and financial flow. Competitive strategy has great and positive influence on management content.
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