Using Quality Function Deployment in The Study of Leisure Industry of Customer Relationship Management--- A Case of Golf Club

• Main Authors: Hsiu-Hsiao Chou, 周秀曉
• Other Authors: 林坤輝
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/24336497550262802089

碩士 === 國立屏東科技大學 === 工業管理系 === 92 === The recreational industry is becoming extremely competitive by the development of current economics .Due to the competitive competitions, competitors developed various trading techniques . The system of Customer Relationship Management has becoming widely used to make better interactions with the customers. The system is also used to satisfy Customer’s need, also enhancing the techniques used to create suitable train environment and method. Following the above procedures, customer will receive valuable and high standards of quality in service .While facing a large number of competitors , the making of appropriate decision requires a detailed plan and evaluation , as this is required to aid the trading techniques. Due to the need of CRM system is required differently by various industries. Therefore , this research is based on the need by customers and also allowing the organization to understand the true needs required by customers. While applying quality function deployment, this is to brainstorm the factors required by trading techniques.