| Summary: | 碩士 === 國立屏東科技大學 === 工業管理系 === 92 === The main purpose of this research attempts to help organizations and companies expanding market’s possession ratio, to reduce the failure risk in China’s market and to maintain the predominant competitiveness of Taiwan’s Service Industry. Mainland China has executed perestroika to improve the economic situation since 1980’s and the economy situation growing up speedily. Many famous enterprises from foreign countries were attracted to invest in China. With some consideration, many enterprises in Taiwan having similar geography, characteristics, and culture are also having a large amount of investment in China. Many enterprises’ management and scholars agree that China herself and many of her situations are good targets for of studies, although the area of China’s territory is vast, with different provinces having different local situations. Her market situation varies quickly and her competitive phenomenon of the General Merchandise and Service Industry (GMSI) is aggressive. Therefore, China’s market was chosen for studying in this research. The methods used in this study include finding the factors of site selection by references; grouping similar factors into a 4-level model by KJ method; analyses of high and middle managements of the GMSI investment in China by questionnaire and interview, and then calculates the different factors across the Taiwan Strait by Fuzzy Analytic Hierarchy Process method. We found in this research that there exist differences in GMSI across Taiwan Strait. Most GMSI businesses cooperate with Japanese enterprises. By using joint venture and technological cooperation, GMSI enterprises get abundant funds and goods in management technology to compete in Taiwan’s Market, so that the market in Taiwan is saturated and get more competitive. Under such findings, Taiwanese enterprises focus most on factors, such as competitive business sites, annual operating income, holding ratio, property of population and amount of population, for working capital support and strategies in site selection. However, in China, enterprises still keep their eyes on investment factors like energy resources supplies, finance services, city plan and stable policy, et cetera. In addition to investment factors, businesses also have to observe differences in weather patterns and geographical features and adjust their business operations. Finally, in this research, we design an interface program by Visual Basic to confirm those results and to provide a systematic for choosing business site to investors.
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