A Study on Consumer Behavior for Online Games

碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === The online game industry grows rapidly in these few years. Attrated by the huge market revenue, many game developers start to produce or publish the online game products. This results in a large amount of online game products. The purpose of this study is to un...

Full description

Bibliographic Details
Main Authors: Chien-Yuan Tsai, 蔡健媛
Other Authors: Junying Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/94105735536012849486