The Application of Balanced Scorecard to Taiwan Cable TV Industry

• Main Authors: Hsiu-lien Hsieh, 謝秀蓮
• Other Authors: Cheng-shoung Chen
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/12293883188548780908

碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Abstract Our Cable TV Industry has already developed into a phase that people couldn’t live without partners, TV system. So many enterprise owners think if they had enough money then they could do anything they want. When CATV was getting popular, many people tried to raise funds and used the money to register, they hoped they will be the first. But it is hard to anticipate that there would be a bottleneck in future: When the Balance Record Card is created, it makes enterprise start to improve the managing away by four frames, and CATV is a field without deep research. This research is concentrated on using 4 main points of Balance Scale Card. 1.The final aim of enterprise is chasing the highest profits; however magnanimity and standard of financial frame are one of important method. Owing new media technology and competing power join continuously; it cause rapid change in TV environment and unprecedented pressure. Therefore there are more and more businessmen of CATV put priority on the emphasis of financial affairs and to estimate management’s work representation. 2.On sale concept, it put emphasis on consumers, and the main assignment of enterprise management is finding out what consumers need and want; moreover providing products and services for satisfying consumers. Through the consumer frame of balance card, further analyzing and measuring are standard of consumer leading services. 3.Effective communication is an important skill of managing TV media and it is also an important key of managing a work . It becomes every class management essential abilities. Through the inner processes frame and improving the interaction and question review between boss and employees. It is helpful for the union of company and closer to the company tactic. 4.A talent is an important resourcse of enterprise. Through constantly learning and sharing knowledge help` employees’ growing; so that learning and growing frames are requisite measuring target. The results of this research are from Cable TV enterprises at Northern part of Kaohsiung City , by using the acquired data, the Balance Scare Card can analysis the performances of Cabe TV enterprises. Only through continuous self-estimating and improvement, CATV could find another way from numerous competition and win others. Following the time’s step and use internet well then creating new industry territory of CATV, it will be more profits and rewards. 【Key Words】Cable TV、Balanced Scorecard.