A Study on the Development Models and Strategies of the Digital Content Industry-Animation Industry as a case study

• Main Authors: Hsiu-Fen Kao, 高秀芬
• Other Authors: Jen-Tsung Huang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/92277402790757317637

碩士 === 國立中山大學 === 傳播管理研究所 === 92 === Abstract Taiwan government identified the Digital Content Industry (DCI) to be one of the “Strategic Industries” in 2002, and the Animation Industry is the principal industry of the DCI. With the continuing changing industrial environment, Taiwan animation corporations are facing the business transformation from OEM to brand creation in recent years. This research focuses on finding out the development models of Taiwan animation corporations, investigating the industrial opinions to propose the development strategies of Taiwan animation industry, and examining the principal development strategies of the animation industry in U.S.A, Japan, Canada, and Korea. To implement this research project, I first propose two frameworks for research exploration and then interview the managers of the six representative Taiwan animation corporations which are WANGFILM, CGCG, SMEC, TVBEAN, CMPC, DIGIMAX as case studies. I propose a framework for exploring the development models of the animation corporation by integrating the interaction of four perspectives including the growth process of the corporation, the change process of the corporation, the position of the corporation, and the operational strategies on the important animation projects of the corporation in recent years. I collect the data of these cases to analyze the development models by examining the evolution of the corporations in last five decades. In the ending of chapter four, I examine these development models to find out existing corporate transformation problems and industrial constraints. I investigate the industrial opinions to propose the development strategies of Taiwan animation industry and corporations by an integrated framework examining native existing industrial resources and constraints, and native corporate sustentative competitions and challenges facing the business transformation from OEM to brand creation. In the ending of chapter five, I integrate the results of the interview analysis to propose the integrated development strategies for Taiwan animation industry and corporations. I examine the principal development strategies on the animation industry of the four leading countries, such as U.S.A, Japan, Canada, and Korea. It will refer to how to develop a well-competitive animation industry for Taiwan government. Finally, I propose Taiwan animation corporations some suggestions to how to seek outside resources and to succeed in integrating these resources for achieving their business transformation purposes from OEM to brand creation. Key word：Digital Content, Digital Content Industry, Animation,Animation Industry, Development Models, Development Strategies