A Study on the Mobile Communication Market Strategies－Based on Co-opetition theory

• Main Authors: Te-Ming Chen, 陳德明
• Other Authors: Tung- Ching Lin
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/52146435322681696861

碩士 === 國立中山大學 === 資訊管理學系研究所 === 92 === After the global trend of telecommunication liberalization in the 90s, mobile service market in West Europe, North America, Japan and Korea are moving from a rapid-growing stage to a mature stage. With the fierce market competition, the ARPU（Average Revenue Per User）coming from the voice service of mobile communication is gradually declining, and the whole market is facing a dilemma of price wars. Meanwhile, with the development of communication technology, Mobile Data Services have been launched progressively around the world. To prevent from becoming the victims like those in the internet bubbles again, every mobile communication service operator uses the differential market strategies as counterplots. This research is based on the viewpoint of changing business game taken from the co-opetition theory that was proposed by Braudenburge and Nalebuff in 1996. This research intended to explore the current status and the trend of global mobile communication services, and the market co-opetition strategies of leading companies. Furthermore, this research compares the global status with the related domestic environment and proposes a model of market strategy in this industry for our country and some suggestions for future development to change the business game of the industry. The result of this research suggests that the pure competition between mobile service providers and Value-Net players shall no longer exist, and shall be replaced by another relationship of mutually compensate cooperation and simultaneously both competition and cooperation. If those domestic operators could follow the co-opetition model to change the element of business game properly and to shape correct market strategies, it will very possibly be positively beneficial to the development of our mobile communication industry in this country.