Culture Business, Local Development Strategy the Kenting Wind Chimes Festival

• Main Authors: Heng-chu Hung, 洪恒珠
• Other Authors: Stephen D. Tsai
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/07529165603043126082

碩士 === 國立中山大學 === 高階經營碩士班 === 92 === Summary “International Children Toy Festival “was so successful conduct by the Ye Lian County Government which brought peoples went to there and fame along. Ping Tung county government leads the “Blue Fin Tuna Festival” which takes the production culture to the high peak. Through the different festival’s long term programs conducts by the government, various trades and professions are rising expand and development. These do help the civil life and local economic. “Creative Culture Business” becomes the main strategy of global tourism, include the England, Australia, Denmark, Japan, China, Singapore, Finland and more countries even to legislate, the result is great. “Culture Business”—this term used by Taiwan since 1994, and that was the time when the Council for Culture Affair highly promoting the societies mass construction, and brought the idea to combine the culture and products in one, which connect with local character to excavate the development of products and helping solve the jobless problem. This attracts the focus of many.National plan for year 2008, “Creative Culture Business” is the second plan on the list. Local culture business needs creative design, creative selling and creative managing. The government department drives the plan and regional people as the main body to take the responsibility, to initiate, to manage and get the benefit. Use local characteristic of literature and history, technic, natual resource as the base to build up the “Creative Culture Business” The Art festival of England is the most famous and successful culture festival around the world. It has a long history tradition, human art, and injecting the new creative idea to keep the activity so long. Which last 57 years. So we take it as a case study to find out the ways of successful. Pingtung county government promotes the Kenting Wind Chimes Festival as the culture activity, the feed back from the tourism business: “What amazing! The tourism business culture activity starts from purely fictitious.” Before from October to March is the low season of Heng Chung area because the strong wind blow from the mountain, but now, through the culture activity, this area become very popular and brought out the business of making wind chimes. We took last tow years Kenting Wind Chimes Festival experience as a case study and do some detail analyzing through the survey in order to find out how the activity satisfy the local development and provide some references to help future activity. Further more, helping Taiwan economic transition into the creative economic, create another economic miracle of Taiwan. Key phrase: Creative Culture Business, Local Development Strategy