| Summary: | 碩士 === 國立臺灣體育學院 === 體育研究所 === 92 === Abstract
The purpose of this study was to explore the current situation of website design in the elementary schools in Taichung, the view of teachers taking charge of physical activity camps on internet marketing, the information provided in the content of the websites of physical activity camps, and the marketing strategies revealed in the web pages of physical activity camps. The subjects of this study included the content of websites of the elementary schools in Taichung, and the teachers who ran the physical activity camps. The methods used were document collection and analysis, and questionnaire surveys.
The main findings of this study were as follows:
1.Different features were observed in the websites of different elementary schools in Taichung. Each websites functioned normally.
2.The view of teachers taking charge of physical activity camps on internet marketing was as follows:
(1) They thought it was important, but not difficult to build the website.
(2) In addition, teachers from different scales of schools with different duties and seniority were optimistic about the application of Internet marketing. There was no significant difference in their opinion.
3.The content of websites of physical activity camps showed that
(1)All provided basic information about individual schools, web pages, bulletin board, related sites, database, and search engine, but most lacked newsletter and online service.
(2)All provided information about lecture and workshop, but no online survey and FAQ.
4.The web pages of physical activity camps suggested that the most commonly used marketing strategy was one-way direct marketing.
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