| Summary: | 碩士 === 國立臺灣師範大學 === 地理研究所 === 92 === The purpose of this research is to discuss the marketing geography of Taiwan modern furnishing stores. The thesis concludes two parts. In the first part, the research investigates the development of furnishing stores in Taiwan and points out the importance of this kind of specialty stores in the contemporary retail environment.
In the second part ,the researcher chooses “B&Q” ,”WORKINGHOUSE” and “IKEA” as case studies .The three retailers belong to different categories of furnishing stores but all performs quite well in Taiwan market .So it’s interesting to analyze their business types, supply chains , store locations , trading area and find out the differences between each other .In addition , consumer attributes and shopping behaviors are also discussed here.
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