The Management and Operation of Private Museums --An Supplementary Comment on the Memorial Museum

• Main Authors: Chen Ching Kuen, 陳慶坤
• Other Authors: 黃光男
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/46036247464617842248

碩士 === 國立臺灣師範大學 === 美術系在職進修碩士學位班 === 92 === Abstract With the development of Taiwan economy and the establishment of public museums, the private museums mushroomed ever since the late 1980s to mark the coming era of Taiwan’s museumology. Relevant academic researches regarding Museumology and Art Administration have gradually emerged as the modern trend. Nevertheless, the mutual competition between the booming public and private museums bring operational pressure on both sides. During the recession period, public museums which are sponsored by anneal budget from government can still maintain their regular operation. On the contrary, private museums receive financial supports from enterprises can hardly survive due to the insufficient profit of its parental company or the owner. Therefore, the management and operational mode of the private museums must be differentiated from the sit-idly-and-enjoy mode of the public museum, striving for business mode that is in accordance with the current need based on the marketing strategy applied in Business Management. This research adopts the private museums in operation as the background and the Su Ho Memorial Paper Museum as the target. We may analyze the marketing strategy and the phenomena it reflects in practice of the operation and management. To make it more specific, there are two major issues to be further discussed in this study： 1. The common problems that occur after the Taiwan’s private museums began to prosper. 2. When encountering the short of capitals, professionals and social resources, the private museums should promote themselves to reach the goal of sustainable management. The development and operational mode of the museums can never separate itself from the contemporary politics, society and the individual cultural background. In recent years, the new theory of museumology (under the influence of the new academic trend and the art historical critic) turns to emphasize on the relationship between museums and the social environment and to apply multi-dimensional marketing strategies as the core of the management. As a matter of fact, the operation of private museums in Taiwan is somehow confined by the legislation needs be amended, it accordingly needs to make certain adjustment against the changing market. Furthermore, it must be distinguished from the market appeal and operational styles of the public museums. In addition to carrying the responsibility and function as the museums, the private museums also play a role as the creator as well as the transmitter in the cultural industry of the community. It becomes not only the space for the modern people to proceed a dialogue and discourse but also the venue for the public to consume the cultural collages. The sustainable development of the museums can therefore be attained.