應用模糊理論於證券業關鍵能力評估之研究

• Main Author: 洪啟文
• Other Authors: 梁金樹
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/71486292439738478743

碩士 === 國立海洋大學 === 航運管理學系碩士在職專班 === 92 === In the recent years, the international turbulences, such as recession, terrorism, nature disasters and war, have negatively impacted the economy development of Taiwan that relies very much on the international trade. Being shaken by these international events, Taiwan stock market, the so-called “window of economy”, has become even more difficult. Today, it is very common that many securities companies are operating under deficit. For surviving and developing, securities companies have to take various counter actions, such as merging with other securities companies, establishing financial holding companies, taking horizontal alliance for consolidating co-marketing resources, or offering cheap commission / handling fee for attracting clients. The release of the foreign securities companies license further worsens the competition pressure on the local ones. It can be said that today, the operation condition of the domestic securities companies is extremely tough. By combining balanced scorecard and fuzzy set theory as well as using a designed questionnaire investigation, a key capabilities evaluation model for securities industry is proposed to help securities companies to identify and utilize its own competitive advantages so as to perform outstandingly in the keen competition stock market. First, by studying relevant documents and by interviewing several scholars and professionals, the evaluation criteria for key capabilities of securities industry are constructed. Then, the balanced scorecard and fuzzy set theory are combined together to build up the evaluation model utilized to find out the key capabilities of the securities company. Furthermore, this model can help local securities company to identify its core capabilities, to strengthen its competitive advantages and develop the business further and forever.