The Moderating Effects of Exiting Costs on the Relationship Between Satisfaction and Responses：The Case of Freight Forwarder
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 92 === The literature of marketing channels has explored the effects of satisfaction and cost-of-exit, including switching cost, investment and alternative attractiveness, on the responses. However, past studies have treated satisfaction and cost-of-exit as two directl...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14636864631837353562 |