The Moderating Effects of Exiting Costs on the Relationship Between Satisfaction and Responses:The Case of Freight Forwarder

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 92 === The literature of marketing channels has explored the effects of satisfaction and cost-of-exit, including switching cost, investment and alternative attractiveness, on the responses. However, past studies have treated satisfaction and cost-of-exit as two directl...

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Bibliographic Details
Main Authors: Wang-Ping Lin, 林宛萍
Other Authors: Kuen-Hung Tsai
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/14636864631837353562

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