AN EXPLORATORY STUDY ON THE RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND MERCHANDISE IN MARKETING ACTIVITIES -A CASE FOR CONVENIENCE STORE OF CHAIN
碩士 === 國立臺北大學 === 企業管理學系 === 92 === Recently, convenience stores have played an important role in our life in Taiwan. From the viewpoint of consumers, “commodities” and ”services” are attributed to “low-involvement behavior”. Though “low-involvement behavior” is not as complex as buying houses or ca...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14300030086265530366 |