| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === Abstract
Based on the strategic analysis model, this study presents the competitive strategy of Taiwan’s mobile phone industry. Through the innovation of technology & mature of global IT environment, mobile industry become the fastest growth industry in 21th century. In the past, 3G can’t be popular due to the lack of responsibility of mobile manufacture & carrier. Because of that, carrier won’t develop 3G net work. Therefore, the subscriber of 3G can’t grow up very fast and mobile manufacture won’t invest in 3G mobile phone business. Things have been changed in CeBIT this year. Most of major players like Motorola、Samsung、SonyEricsson、LG、Panasonic、NEC introduce 3G phones in CeBIT. Furthermore, Nokia & Vodafone also agree to co-develop 3G phones. With the launch of 3G service in Europe, 3G phone will increase from 2nd half 2004. Question arises whether Taiwan would be able to sustain the leading position in 3G mobile industry. Through Michael E. Porter’s key success factors & SWOT analysis, this research has developed Taiwan’s competitive strategies as below:
1. Define the role as ODM & expand the market share
2. Enforce design-in & manufacture capability associated w/ IC provider
3. Invest in related software development including MMS. Multimedia…
4. Enforce the mechanical capability to meet 3G variable requirements
5. Align with China system provider to penetrate China market firm ling in an inferior position.
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