行動電話公司預付卡經營策略
碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === Since 1997, deregulation of mobile telecommunication in Taiwan, the penetration rate has reached over 100% of the population as the highest mobile subscriber penetration in the world in 2002. Pre-paid phone card subscribers are over 6 million, which generated 20...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/35523912124501961540 |
| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === Since 1997, deregulation of mobile telecommunication in Taiwan, the penetration rate has reached over 100% of the population as the highest mobile subscriber penetration in the world in 2002. Pre-paid phone card subscribers are over 6 million, which generated 20 billions in year 2003. Among the mobile operators, there seems no active marketing strategy; this research attempts to develop different marketing strategy for different segmentation through analysis of purchase process.
|
|---|