The Influence of Logistic Thinking on Advertisement Communication

• Main Authors: Chia-Hua Lin, 林家華
• Other Authors: 陳郁佳
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/76038257070168702766

碩士 === 國立臺灣藝術大學 === 造形藝術研究所 === 92 === Abstract Design is the action which combines the importance of originality and communication together. When the designer creates work, he first has to decide a good way of communication that is proper and effective, so that the designed product is well made. In the present situation of visual design education, designers cannot develop what we call,”originality” that lays particular stress on personal feelings. This then, makes the work unable to represent it’s meaning efficiently. For this reason, this research compiles the theories of advertisement design, originality psychology and practical experiences, to recommend “Logistic Theory” as the key to inspire originality. Then, based on teaching experimentations and communication investigation, we can check the effects of “Logistic Theory” and define its influence on advertisement communication. We are able to conclude the following three points from the survey: 1. Define the theme of the work in detail In the process of “Logistic Theory”, it doesn’t just strengthen the designer’s understanding of the theme, but also through the searching and transforming of materials, it makes the designer realize the details of the theme in more depth and concreteness. 2. Improving the comprehensiveness of the works In the process of “Logistic Theory”, the designer works according to his life experiences as the basic direction of his works, that makes the advertisement seem closer to the perception of others. 3. Produce interesting and original ideas Since “Logistic Theory” exploits the tactics that leads designers to generalize the information and brewing ideas, such as associations and parallelism, it expands and contract ones thinking, so that all works represent interesting and original ideas. Creating works should concern both the sense of perception and rational knowledge. The purpose of “Logistic Theory” is to integrate rational knowledge into the sense of perception, combining different parts to promote advertisement communication. The research seeks to confirm the present situation, pursuing the limits of visual communication design.