Effects of Word-of-Mouth Information Context and Presentation order on Consumers'' Product Attitude
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === Word-of-Mouth plays an important role in the consumer research area and is a main factor to influence consumers buying or not. In previous researches, researchers have found many variables that can explain influence of word-of-mouth, for example: the expertise of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68670404391726824049 |