Criteria for Commercial Internet Word-of-Mouth: An Exploratory Study
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === As the IT technology advanced, the internet consumer review has been used widely as an advertisement tool by many businesses to achieve the goal of good product images and value. However, not enough researches have done on this new field. Therefore, this resear...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54157711697166917427 |