| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 92 === This study investigated humorous and interesting products among our everyday objects and the ways of achieve those emotional responses. It also explored the causes and cognitive processes in these designs.
First of all, this study investigated research issues regarding relevant psychology and literature to gather the humor’s definition, category, psychological causes, and cognitive processes and illustrated them by using real world products as examples. The representation of humorous product form and the reasons make people feel humorous is also discussed and summarized.
Secondly, by means of psychobiological research technique, participants’ brain wave data generated from ERP experiment and questionnaire surveys were conducted to investigate the differences between the products designed with and without humorous properties in terms of participants’ cognitive sensuousness. Finally, participants’ feels of the differences regarding the humorous cognitive sensuousness before and after playing with the humorous product were also investigated. The results generated from this study are:
1.According to research from psychology and relevant literature, this study comprehends humor’s definition, category, and psychological causes. Also by means of analyses of humor product cases, the representations of various humorous forms of product design based on whether humor has tendency (intention) or not was divided into two main categories with seven items: (1) Comic characteristic: A. Anthropopathic expression; B. Dynamic expression; C. Playfulness expression; D. Exaggeration expression. (2) Wit characteristic: A. Sexuality expression; B. Black humor expression; C. Satire expression.
2.The ERP experiment result showed that products designed with humorous properties attract more attention than others. In addition, the brain wave reactions caused in the brain portion regarding the mental processes of humorous properties are much stronger than those without humorous properties.
3.By investigating the degrees of feelings while participants play with products, this study concluded that the cognitive processes of humorous products possess “Confusion” and “Disharmony” phases. The larger “Disharmony” is, the stronger of humorous sensitivity can be.
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