The study of competition position and marketing strategies : The case of fixed telecommunication industry.
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === With the recent telecommunication liberalization opening, the telecom market is becoming one that is highly competitive with more variety of products and services, while prices are becoming more rational. A study by Kotler (1991) attributes increased customer s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55833784587461459636 |