A Study on the Influence to Browse Frequency of Online Auction Websites and Purchase Intention Based on the Information Searching Motivation

碩士 === 實踐大學 === 貿易經營研究所 === 92 === Due to the rapid improvement of online auction websites, online auction websites have been so popular to the Internet users in these years. Besides, the commercial advertisements have brought the introduction of online shopping to consumers and led a trend of popu...

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Bibliographic Details
Main Authors: Chen, Yi-Shan, 陳儀珊
Other Authors: 李孟晃
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/02421100567101207209