| Summary: | 碩士 === 世新大學 === 行政管理學研究所(含博、碩專班) === 92 === Issue Management, an area of management philosophy developed in recent years, touches on numerous fields including strategic management, public policy, civics, communication theory, public relations, and media society. Public opinion today holds significant influence over government policy and public demands continue to rise unabated. In light of limited government resources, it is no longer possible to manage effectively all aspects of public affairs. Therefore, governments must prioritize public issues at hand and establish procedures by which they will be handled. This need created the basis of public policy “agenda setting”. Today, most government agencies operate a public relations department or special task group responsible to set handling procedures for key policy issues.
Early attempts by the Ministry of Justice (MOJ) to establish the Anti-Corruption Administration tasked to tackle corruption-related problems were repeatedly rebuffed by the Legislative Yuan. In response, the MOJ established a “sales team” under its Public Ethics Department dedicated to lobbying for Anti-Corruption Administration Organization Law passage. However, despite the passage of time, the proposal remains stuck in the Legislature. Using “agenda setting research” and analyzing documentary data and media reports, this research attempts to answer the following questions:
1. In terms of agenda setting with regard to establishing the Anti-Corruption Administration and of the decision-making processes employed by the Executive and Legislative Yuans, who is in opposition to the proposal, why are they in opposition, and how to they act on their opposition?
2. Does the policymaker affect media reporting due to its sponsorship of this proposal? If so, how does it go about affecting reporting?
3. In terms of media agenda setting with regard to the establishment of the Anti-Corruption Administration, how does the media handle reporting on the entire process? Does the media favor, oppose, or take a neutral position on the proposal?
4. Has media reporting affected the course of review of the proposal in the Legislative Yuan? Has media reporting impacted upon the MOJ’s promotion of this proposal?
|
|---|
