The Experiential Marketing Research of Bookstores:The Case Study of Page One Bookstore, Eslitebooks Tun-nan Main Store,and Kingstone Bookstore of My Library
碩士 === 世新大學 === 傳播研究所 === 92 ===
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2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/65205243376818867502 |
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ndltd-TW-092SHU003760332016-06-15T04:17:28Z http://ndltd.ncl.edu.tw/handle/65205243376818867502 The Experiential Marketing Research of Bookstores:The Case Study of Page One Bookstore, Eslitebooks Tun-nan Main Store,and Kingstone Bookstore of My Library 書店的體驗行銷策略研究:以PageOne書店、誠品敦南店、金石堂「我的文學書房」為例 劉潔妃 碩士 世新大學 傳播研究所 92 劉新白 2004 學位論文 ; thesis 204 zh-TW |
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language |
zh-TW |
format |
Others
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sources |
NDLTD |
description |
碩士 === 世新大學 === 傳播研究所 === 92 ===
|
author2 |
劉新白 |
author_facet |
劉新白 劉潔妃 |
author |
劉潔妃 |
spellingShingle |
劉潔妃 The Experiential Marketing Research of Bookstores:The Case Study of Page One Bookstore, Eslitebooks Tun-nan Main Store,and Kingstone Bookstore of My Library |
author_sort |
劉潔妃 |
title |
The Experiential Marketing Research of Bookstores:The Case Study of Page One Bookstore, Eslitebooks Tun-nan Main Store,and Kingstone Bookstore of My Library |
title_short |
The Experiential Marketing Research of Bookstores:The Case Study of Page One Bookstore, Eslitebooks Tun-nan Main Store,and Kingstone Bookstore of My Library |
title_full |
The Experiential Marketing Research of Bookstores:The Case Study of Page One Bookstore, Eslitebooks Tun-nan Main Store,and Kingstone Bookstore of My Library |
title_fullStr |
The Experiential Marketing Research of Bookstores:The Case Study of Page One Bookstore, Eslitebooks Tun-nan Main Store,and Kingstone Bookstore of My Library |
title_full_unstemmed |
The Experiential Marketing Research of Bookstores:The Case Study of Page One Bookstore, Eslitebooks Tun-nan Main Store,and Kingstone Bookstore of My Library |
title_sort |
experiential marketing research of bookstores:the case study of page one bookstore, eslitebooks tun-nan main store,and kingstone bookstore of my library |
publishDate |
2004 |
url |
http://ndltd.ncl.edu.tw/handle/65205243376818867502 |
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