A Study on the Visitors’ Recreation-Activity Experiences of Longmen Camping Site

• Main Authors: Guan-Hong Chen, 陳冠宏
• Other Authors: Prof. Chr-Ji Chen, Ph.D.
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/83753897682485377854

碩士 === 世新大學 === 觀光學系 === 92 === This sampling objects are the visitors who have participated in recreation activities in Longmen Camping Site. And the study aims to understand the basic characteristics, the tour types / experiences, the recreation motivations, the recreation-activity types, the recreation-activity experiences, the satisfaction, and the behavioral intentions of the visitors of the Longment Camping Site. The purposes of this study aim (1) to understand the basic characteristics, the tour types and experiences, the recreation motivations, the recreation-activity types, the recreation-activity experiences of the Longment Camping Site. (2) to explore the differences between the different basic characteristics and participated in recreation-activity types of the visitors, and to explore the differences between the different recreation motivitions and participated in recreation-activity types of the visitors.(3) to analyze the dimensions of recreation-activity experiences. (4) to explore the differiences between participated in differient recreation-activity types of the visitors and the dimensions of recreation-activity experiences. (5) to explore the differiences between the different basic characteristics of the visitors and the dimensions of recreation-activity experiences, to explore the differiences between the different tour types / experiences of the visitors and the dimensions of recreation-activity experiences.(6) to analyze the relationship between the dimensions of recreation-activity experiences and the whole satisfaction of the recreation-activity experiences, to explore its relationship to the dimensions of recreation-activity experiences and the willingness of visitors to return visits and to recommend the Longmen Camping Site. The method of sampling took stratified random sampling. 644 samples were proplerly competed and analyzed for the study. In research methods, the study includes Descriptive Statistic, Reliability Analysis, Factor Analysis, Chi-square Test, One-way ANOVA, Independent Samples T Test, and Multiple Regression Analysis. The major results of this research were found: the ratio for male to female visitors was 1.1 to 1. As for ages , the most visitors ranged from 18 to 25 years old. As for resident areas, the most visitors come from Taipei, I-Lan, and Keelung areas. Most visitors had camping experiences. As for the visiting times for Longment Camping Site, most visitors belonged to the first time for arriving here, and its number of the first time visitor is 420, occupied 65.6% of total samples. As regards travel informations, the most visitors belonged to group-tour visitors. As for transportation vehicles, there were 321 persons by motomobile arriving here, occupied 49.9% of total samples. There were 603 persons who had prepared for visiting here, occupied 93.8% of the samples. This situation appeared most visitors coming here who would reserved in advance. Regarding the numbers of togather company, the majority of visitors were 46 aboved persons. Regarding reservation, the majority of visitors would reserve in advance, accounting to 486 persons, occupied 78.5% of the samples. There were 534 overnight visitors. As for lodging facilities, the majority of visitors used automobile-tent faciclities. Regarding recreation motivations, visitors mostly came here for “the events, programs or camping of companys, organizations, and schools,” “promotion and intercource for friendship,” “promotion for the feelings of families,” and “ gaining the pleasures of camping.” The visitors mostly participated in “ living-skill type” “scenery-appriciating type” recreation activities. The visitors least participated in “risk-challenge type” recreation activities. As for recreation-activity experiences, the visitors impressed deepest was “ access to nature to appreciate beautiful scenery,” then “ stression reducement and freedom,” third, “the promotion for the group living and the abilities of cooperation,” forth, “ the promotion of personal interaction,” fifth, “far away from the bustle of cilivization.” Factor analysis was used to six recreation-activity experiences factors: ”self-development,” “cheerful activity,” “leisure-relaxation,” “cognitive skill,” “interpersonal relations, ” and “recreational pleasures,” experiences. It was also found that “cheerful activity” experiences were significantly related to the satisfation, the willingness to revisit and remcommend the Longment Camping Site. Based on the results of the study, suggestions are proposed regarding marketing plan for the Longmen Camping Site.