知識管理於知識社群建立之影響分析

• Main Author: 高志忠
• Other Authors: 施武榮
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/45241423390190783815

碩士 === 南台科技大學 === 工業管理研究所 === 92 === Virtual communities are groups of people who communicate with each via electronic media and are a relatively new phenomenon. The enterprise had realized that the importance of building long-term relationship with customers. The efficacious management of knowledge was the key successful factor to increase their competitive advantages and improve their profitability. Because of the virtual communities and KM had hold important places in the economics in modern times, the aims of this paper is to build a platform for the students in the Department of Management and Information Technology at Southern Taiwan University of Technology and further adopt KM to enhance satisfaction and loyalty of community members. This research used Xoops to build the platform of learning community. The questionnaires were sent to the community members who are interested in the area of marketing electronic commerce. There were 127 available responses. There were some suggestions coming out in the following. 1. In the satisfaction dimension, the factors of friendship; data sufficiency; and class knowledge base are reported to directly affect on community service. The factors of friendship; data sufficiency; system functions; class knowledge base and knowledge select are reported to directly affect on brand evaluation. The factor of friendship is reported to directly affect on community members. 2. In the loyalty dimension, the factors of academic knowledge base and knowledge share are reported to directly affect on community service. The factors of friendship and knowledge share are reported to directly affect on community attendance. The factors of friendship; data sufficiency; and knowledge share are reported to directly affect on community contribution. The factors of system functions and knowledge share are reported to directly affect on community leadership. 3. In the motivation dimension, the factors of knowledge capture is reported to directly affect on community friendship. The factors of knowledge select and knowledge storage are reported to directly affect on data sufficiency. The factor of knowledge storage is reported to directly affect on system functions.